Driven to Espresso

This is the official blog for "Driven to Espresso: drive-through coffee stands in the Northwest." A one-of-a-kind book that describes in pictures and words the amazing variety of drive-throughs in the Pacific Northwestern United States, published by 1 by 1 Publishing.

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Name: Ray Weisgerber
Location: Edmonds, WA, United States

Website: Driven to Espresso

Friday, February 01, 2008

An update on the project


Hi again. I'm very excited because I am now exploring the option of self-publishing. I would still welcome a relationship with a publisher, because there would be much more resource available to publicize and distribute my book -- the two steps I am not very experienced at. I think the upfront efforts and costs of producing and printing the book are very manageable by myself. In the end, much more of the profits would come directly to me -- assuming there are profits -- as opposed to the typical royalties on a book such as this one. In any case, I would have much more satisfaction in "calling the shots" and having exactly the product that I am envisioning.

Now that I have a very professional-looking mockup of the book, I have shown it to retailers to get their input, and I am thrilled with the response. One bookstore employee even suggested that it is something they would want in their window.