Driven to Espresso: Drive-through Coffee Stands in the Northwest

If you think coffee culture is cool, you have come to the right place. I have loads of information and opinions to share about espresso in the Pacific Northwest, especially the drive-through phenomenon.

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Location: Edmonds, WA, United States

Wednesday, August 06, 2008

Baristas are erotic, so they say.

Many people wonder if the drive-thru market has reached a saturation point. Given that over the past year or so, more and more baristas are wearing less and less, I'd say that's obvious. These baristas have drawn media attention all across the country. 
Certainly, this is a dramatic step in the drive-thru evolution. It demonstrates the will to survive and the willingness to try unorthodox measures by private entrepreneurs who obviously don't need to run their businesses in the corporate world. Compare this idea for staying profitable to the recent store closures by Starbucks!
Today an article appears in the Seattle Times relating to a drive-thru in Belfair that has attracted attention of county officials. After receiving a complaint, they decided the baristas are "erotic entertainers" and because their drive-thru is not zoned for erotic entertainment, they needed to... well, be less erotic, I suppose.
I'm curious just what they were wearing (well, naturally), and how much they need to change to be non-erotic. It will be interesting to see if other communities begin to follow this response.


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