Introducing 1by1 Publishing

Even though I am self-publishing Fast Lane, I have created the trade name "1by1 Publishing," under which I will be publishing. I am excited to be using a name that I believe reflects the uniqueness of each drive-thru, and at the same time reflects that I am only publishing one book. If I should be lucky enough to be successful, then perhaps I'll publish another one sometime, but one by one is the only way I can foresee this happening.
Now I can begin marketing 1by1 Publishing as an entity, and before too long I will create a website where one day people will be able to buy the book.